LGPD: How the New Law Affects Businesses and Internet Users

The General Data Protection Law, better known by the acronym LGPD, is a law whose main objective is the privacy of citizens’ data. By providing clear and secure practices, it provides fundamental rights for those who provide data to a company or organization, being a mechanism that will provide more transparency and standardization in the use of each person’s private data, such as name, CPF, address and email .

LGPD is theLei nº 13,709, which was approved in August 2018 and entered into force on September 18 of that year. Many users must have already “felt” the impact of this law, as several companies are adapting to the new rules and even adjusting their terms of use. However, many companies still do not know exactly what to do and are unaware of the urgency of adapting to the LGPD.

Companies like aIBM, a market leader in compliance solutions for this law, already offer tools to assist in this transition.

Why Seek Fit

Why Seek Fit
Understand why seek fit (Source: Shutterstock)

According to a survey by Gartner, 80% of all companies in the world are subject to at least one data protection regulation by 2023. Also according to this study, the biggest concern of organizations is related to fines for lack of compliance, to loss of customers and damage to reputation.

Another concern is the “cost” of adaptation. Some companies find it costly to adapt to this new law, but the survey found that organizations that adhere to customer privacy best practices will earn 10% more revenue than competitors that do not.

Therefore, the reasons for complying with the LGPD need not be limited to the harm of not doing so. There are important advantages for those seeking to adapt to the law, such as financial, operational and business benefits for those who invest in users’ privacy.

Adequacy in practice

How is the fit in practice
How is the fit in practice (Source: Shutterstock)

When talking about the LGPD, many may be confused without understanding exactly how this adaptation works in practice. To better understand how this process takes place, it is necessary to rescue the main objective of the law: to reinforce the protection of users’ privacy. Therefore, all practical efforts to adapt to the LGPD must meet this objective.

It is important to emphasize that there is no single path to adaptation, as it is a journey that involves technology, processes and people – with involvement not only from the legal side of organizations, but also from key areas such as IT, marketing and HR.

IBM’s LGPD journey

Adapting to the LGPD is more than avoiding fines and sanctions, it is reaping significant benefits for the business. The technology company sees this process as urgent for Brazilian companies and offers efficient solutions to assist in this adaptation, considering several steps.

One of the main topics to start an LGPD adequacy project is to know where the personal data are inside your company, in order to allow the installation of an effective data governance. With this, it will be possible to take the next step: make data anonymization, essential to comply with some prerequisites of the LGPD.

After mapping and anonymizing the data, it is important to consider a data catalog that allows for the automated continuity of the governance established by the LGPD.

But not only that. Security incidents can happen, so you need to be prepared to respond to leaks as soon as possible, in an orchestrated and automated way.

One of the tools offered is IBM Security Resilient. As the LGPD foresees that companies have a contingency plan in case an incident happens, this IBM product helps exactly that. Using this tool, actions that would take hours to do manually happen up to 40 times faster.

A playlistLGPD Countdown Series, on YouTube, is another effort by the company to help companies that want to learn about the subject.

It is noteworthy that IBM serves companies of any segment, size and location in the country. Directly or through business partners with a nationwide presence, he has extensive experience in privacy laws around the world (such as the CCPA in California and GDPR in the European Union). With over 100 years in the Brazilian market, IBM has maturity and a great concern in helping organizations to adapt to this law, with the confidence that your company needs at this moment.

Want to learn more and find out how IBM can help your company comply with the LGPD and other regulations that may arise?Visit the website and find out!

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